Meet the Team

  • Dr Paul Rimmer (BSc, MSc, PhD)

    FOUNDER & DIRECTOR OF PERFORMANCE

    With an academic background in sports science and healthcare, now specialising in athletic performance. Dr Paul founded Athlete Lab with the idea of ‘Elite for Everyone’.

    His success with high performers from the world of sport and business, is driven by data, analytics and effective communication to create a personalised and insightful approach to health and performance optimisation.

    He has built the Athlete Lab Team to reflect our values, from only the most qualified and experienced professionals, to provide a high-quality experience delivered by people who are passionate about helping you reach your goals.

  • Luke Hall (BSc, MSc, ANutr, CISSN)

    DIRECTOR OF NUTRITION & PHYSIOLOGY

    With a strong background in all areas of performance, Luke’s specialism in physiology and nutrition has made him an essential part of the team.

    Luke is responsible for the development and delivery of our lab-based testing and nutrition services.

    His experience working with a broad-client base; including executives, e-sports teams, Crossfit athletes, elite endurance athletes and those wanting to transform their physiques. Has made him and invaluable addition to the team.

    Luke uses an evidence based approach to create our services. Combining his high-level knowledge, years of experience and an understanding of your individual needs, to ensure that you get the insight you need to make the most of your Athlete Lab experience.

  • Andrew Wells

    DIRECTOR OF OPERATIONS

    With a background in systems engineering and HR. Andy’s addition to the team has been an essential part of our business growth ensuring our back-end operations are working efficiently and customer service standards are maintained.

    As we have grown, his invaluable experience in managing complex systems, identifying problems, and generating solutions has kept the Athlete Lab ship sailing smoothly.

    His degree in Sustainable Management gives him a unique perspective on business and staff development, which has become increasingly important as we continue to grow.

“Data is important but insight is everything”.

Our goal is simple: to provide access to the best high-performance services in the UK.

Removing barriers: all athletes deserve the best tools to chase their goals.

We believe you don’t need to be a world class athlete to deserve access to world-class support.

Our team of leading health and performance experts, who have decades of experience working with those demanding better performance, can help you perform better whatever your goal.

Elite for everyone

Led by performance consultant Dr Paul Rimmer (BSc, MSc, PhD), we have helped 100s of people reach their full potential.

Whether you’re an amateur wanting to get off on the right foot, a seasoned pro who feels they need a deeper understanding of their limitations or a high performer from the world of business who wants to be functioning at their highest level. You can trust our knowledge, experience and attention to detail to give you the data and insight we promise you won’t find anywhere else.

We don’t just test: we work with you to understand you as an athlete and a person, your goals, lifestyle and training to give you effective, actionable strategies to make you perform better.